Set up a brand kit
Build a complete brand kit through the guided wizard, name, logo, colors, fonts, voice, and story, then attach it to your work so it stays organized and searchable under that brand.
Before you start
You need to be signed in with a workspace open. Nothing in the wizard is final, every field can be edited later from the brand's own profile, so it is fine to move quickly through steps you are unsure about.
Step 1: Start the wizard
From the brand overview, click Marka Oluştur (Create brand). You land on step 1 of the wizard. A row of step pills across the top tracks your progress, a check mark for a completed step, a highlight for the current one.
The wizard covers seven steps in order, though you can jump to any of them once a name is entered:
| Step | What you set |
|---|---|
| 1. Identity | Name, tagline, description, category, website, ownership |
| 2. Logo and cover | A logo and a cover image |
| 3. Color palette | Swatches with named roles |
| 4. Typography | A heading and body font, and a full type scale |
| 5. Voice and tone | Tone, archetype, key messaging, sharing scope |
| 6. Story and philosophy | Story, mission, and philosophy text |
| 7. Review | A summary you confirm before creating |
Step 2: Identity
Type the Marka adı (Brand name), the only required field. Add a Slogan (tagline), a short Kısa açıklama (description), and pick a Kategori (category) from the 16 presets. If this kit is for a client rather than your own brand, set Sahiplik (Ownership) to Müşteri markası (Client brand) and fill in the client name field that appears. Add a website and social handles if you have them, then click İleri (Next). Once a name is entered, every later step pill becomes clickable in any order, so you can jump ahead and come back.
Step 3: Logo and cover
Click the gallery picker under each slot to choose an existing image from your media library or upload a new one. SVG is recommended for the logo since it stays sharp at any size, PNG, JPG, and WebP all work too. Additional logo variants, a mark-only version, a version for dark backgrounds, a watermark, are added later from the profile, not here.
Step 4: Color palette
The palette starts with one swatch already filled in and set to the primary role, so you are never starting from empty. Edit its hex value, give it a name, and use Renk ekle (Add color) for every other brand color.
| Role | Purpose |
|---|---|
| Primary, Secondary, Accent | Core brand colors |
| Background, Text, Link | Surface and content roles used by the contrast checker |
| Success, Warning, Error | Status colors |
| Neutral | Anything else |
There is no hard cap on how many swatches you add, a typical kit is somewhere between four and eight.
Step 5: Typography
Pick a heading font and a body font, each from the system font list, a curated set of web fonts, or your own uploaded file. Below that, a full type scale lets you override the font, size, weight, line height, and letter spacing for every heading level and body paragraph, adjust it only if you have a specific spec to match, the defaults are sensible on their own.
Step 6: Voice and tone
Select from 12 tone chips (Warm, Professional, Bold, and so on) and, optionally, one of 12 brand archetypes. Fill in key messaging and any words to use or avoid if you have them. Set Paylaşım (Sharing) to Private, Team, or Organization to control who else in your workspace can see this kit.
Step 7: Story and philosophy
Three optional text fields: the brand's story, its philosophy and values, and its mission. These feed the brand's "about" text and are used by AI writing tools elsewhere in the app, worth filling in if you plan to lean on those, safe to skip if you just need a working kit today.
Step 8: Review and create
On Özet (Review), check the logo, colors, fonts, and tones in the read-only summary. Use Geri (Back) to jump back and fix anything, or click Markayı Oluştur (Create brand) to finish. You land on the new kit's profile, on its Çalışmalar (Work) tab, ready to attach designs and media.
Step 9: Attach it to your work
A brand assignment is a tag, not a copy, a design, asset, or folder points at one brand kit at a time.
- An existing design or media asset: right-click it (in the works hub or media library) and pick a brand from the Marka submenu.
- A folder: right-click it and choose Markaya ata (Assign to brand). This links the folder itself, it does not retroactively tag files already inside it.
- New work: start a design, or create a folder, from inside the brand profile's own Work tab, and it is tagged the moment it is created, no extra step.
No automatic recoloring yet
Assigning a brand keeps a design organized and searchable under that kit, and its media panel filter can narrow to that brand's assets. It does not push the brand's colors or fonts onto anything already on the canvas, that has to be done by hand, by copying hex values and font names from the brand profile as you design. See Applying a brand.
Tips
Minimal kit now, refine later
If you just need something to attach work to today, type only the brand name and click straight through every step's pill to Review. Finish the rest later from the profile's Settings tab, which uses the exact same field editors as the wizard.
Set a background and text role for the contrast checker
Give one swatch the background role and one the text role in step 4, tools elsewhere in the app that check contrast rely on those two roles being set.
A licensed font upload needs the real file
Uploaded fonts are capped at 5 MB and must be a genuine .ttf, .otf, .woff, or .woff2, the file is validated on the server, not just checked by its extension, so only upload a font you are licensed to embed.