Avatars and products

The asset library holds reusable avatars and products that Marketing Studio draws on. Define them once, with good reference images, and reference them wherever you need them instead of redescribing the same subject in every prompt.

Quick overview

1. Add a product or an avatar with its details and reference images.
2. Reference it in a scenario or prompt with the token @product or @avatar.
3. Reuse it across clips for a consistent subject.

Where to find it

The asset library lives in the main sidebar, under the item labeled "Assets (avatar & product)". It opens a dedicated page with two tabs, Products and Avatars. Each tab has:

• a left-hand category rail (a "Niches" list showing every category you've used, each with a count, plus an "All" entry),
• a search box,
• an "Add product" or "Add avatar" button,
• a responsive grid of cards, and
• pagination once there are more than 24 items.

Each card shows a thumbnail, the name, and the category. Avatar cards also show a small tag for tone and a badge counting the languages the avatar can perform in. Hover a card to reveal Edit and Delete icon buttons; clicking the card itself also opens it for editing.

Records are shared across your whole workspace, not private to you: every teammate in the same workspace sees and can use the same saved avatars and products. Name records clearly, since the whole team shares one library.

Products

A product record captures what a product is.

Field	Detail
Name and category	What it is, chosen from a preset list of product categories such as Cosmetics & Care, Clothing & Fashion, Electronics, Home & Living, Food & Drink, Jewelry & Accessories, Footwear & Bags, Sports & Outdoor, Health & Wellness, and more
Brand	The brand it belongs to, linked to a saved brand rather than typed in free text
Description and features	What it does, and a list of standout features
Colors	Its available colors
Size	A rough scale, small, handheld, or large, used to keep generated proportions believable
Source link	An optional URL back to the product, such as a store listing
Images	Reference photos

Avatars

An avatar record captures a persona.

Field	Detail
Name and category	Who they are, chosen from a preset list such as Beauty & Care, Fashion, Technology, Fitness & Health, Food & Drink, Lifestyle, and more
Tone and persona	How they come across
Age group	Their apparent age
Voice style and languages	How they speak, and which languages they can perform in
Performance	Their delivery style on camera
Source	Whether the avatar is AI-generated, a custom upload, or a stock reference
Images	Reference photos

Step by step

Define a product

1. Open the asset library from the sidebar and go to the Products tab.
2. Click Add product.
3. Enter a Name and pick a Category from the preset list (options such as Cosmetics & Care, Clothing & Fashion, or Electronics).
4. Link the Brand to a saved brand rather than typing it as free text. See Creating a brand.
5. Write a Description and list its standout Features.
6. Add its available Colors and set a rough Size (small, handheld, or large) so generated proportions stay believable.
7. Add reference Images two ways: upload a new image file, or pick one already in your media library with the picker. You can add up to 12 images per record.
8. Optionally add a Source link back to the product, then save.

Define an avatar

1. Go to the Avatars tab and click Add avatar.
2. Enter a Name and pick a Category (options such as Beauty & Care, Fashion, or Technology).
3. Choose a Tone (options such as Casual/UGC-style, Corporate spokesperson, or Energetic) and set an Age group.
4. Pick a Voice style (options such as Warm, Calm, or Authoritative) and add the Languages the avatar can perform in.
5. Choose a Performance style (options such as Expressive/gestural, Subtle/minimal, or Natural).
6. Write the Persona text describing how they come across. This text is read by the model, so make it specific.
7. Add reference Images (upload a file or pick from your media library, up to 12 per record), then save.

Reference both together in a scenario

1. In Marketing Studio, build or open a scenario.
2. Write the tokens @avatar and @product inline where the presenter and product should appear, for example "@avatar holds @product up to the camera."
3. Attach the saved avatar and product so the tokens resolve to real records.
4. Generate. See Marketing Studio for the full flow.

Referencing them

Scenarios and prompts reference a saved product or avatar with the literal token @product or @avatar, placed inline exactly where the subject should appear, for example "@avatar holds @product up to the camera." Marketing Studio substitutes the actual saved record when it builds the final generation prompt, so the same tokens keep working even if you update the underlying images or details later.

Building a good record

A sparse record still works, the token still resolves and the images still guide the generation, but the written fields carry real weight. Tone, persona, and performance for an avatar, and description, features, and colors for a product, all become part of what the model reads before it generates, alongside the images. Treat the text fields as part of the reference, not just bookkeeping.

Common tasks

Goal	Do this
Make a color variant fast	Duplicate a product and change only its Colors
Make a second persona	Duplicate an avatar and change only its Tone
Find a record quickly	Use the search box, or click a category in the Niches rail
Add images from what you already have	Use the media library picker instead of uploading a new file

Managing your library

Edit, duplicate, or delete a saved avatar or product from the asset library at any time. Duplicating is a fast way to make a close variant, a different colorway of the same product, or an avatar with a different tone, without rebuilding every field from scratch.

Where they're used

Used by	How
Marketing Studio	Every mode and recipe can reference @avatar and @product, which then hands off into video generation
Generating images	A product or avatar's reference images work as tagged reference images for a photo generation

Troubleshooting

• A teammate changed my avatar. Records are workspace-wide, not personal, so anyone in the workspace can edit or use them. Agree on naming with your team and avoid keeping duplicate records for the same subject.
• Results look generic or inconsistent. A sparse record still works, but a well-filled one is more consistent. Fill in the text fields (especially persona and description) and add good reference images, both are read by the model alongside the token.
• A token shows up literally in the prompt. A token resolves only when its matching saved record is attached. Attach the avatar and/or product before generating.
• I cannot add another image. A record holds up to 12 reference images. Remove one before adding another, or split the subject into two records.

Fill in the details

The more complete a product or avatar record, especially its reference images, the more consistent and on-brand the generated results will be across a whole set of clips.

One record, many clips

Because a saved product or avatar is referenced by token rather than copy-pasted, updating its images or description once updates every scenario that references it going forward.

Related

• Marketing Studio
• Generating video
• Creating a brand for linking a product to its brand